Perfume research

This perfume would be seen as a punk/rock woman's perfume, due to the look that was chosen for the perfume. The use checkered patterns and black studded stars create a real rock look to the perfumes design, the dark purples and black colours reinforce this.

The way that Avril Lavigne is dressed in this advertisment also reinforces the idea of this being a punk/ rock perfume. Her dark makeup and studded belts and black gloves helps to show what social label she is trying in interpret. Her clothing also shows the audience exactly what type of people this perfume is targeted at.