Initial ideas

I have come up with a few ideas for what will be seen in the advertisement. These ideas were strongly helped through all all of my research and planning that I have gone through to be able to come up with these ideas.

Looking at all the different types of perfum ads it has helped me to narrow down which type of perfume advert I enjoy the most, this would be perfume adverts with a fairy tale aspects such as the 'Nina by Nina Ricci perfume advert' which I have looked into. Through my audience research I learnt that the audience watching adverts partically enjoy the adverts which are entertaining and they find that entertaining adverts encourage them to buy the product. The kind of TV advertisment which I want to create will be carefully planned and created to be very entertaining to watch.

1. A princess wandering through the woods alone, she comes across the perfume and sprays it on herself. A prince on a horse shows up and takes the princess by her hand and takes her away...
2. A young woman running through a tall hedge maze trying to find her way out, she then comes across the perfume and sprays it on herself, suddenly she is free from the maze
3. A young woman is wandering through the woods covered in an old cloak, she then comes across the perfume and sprays it on herself, she then takes off the old cloak revealing that she is a princess in a beautiful dress...