Audience research

This Questionnaire was a Qualitative Survey Questionnaire asking questions to narrow down what type of advertisements they are most interested in and what makes a good advertisement.

Female only 8 females answered this questionnaire

Q1) How old are you? -

Four out of eight females that were between the ages of fifteen and nineteen, one female was between the ages of ten and fifteen.

Q2) Occupation? -

All females were students

Q3) Ethnicity ? -

All women were White British

Q4) How often do you watch TV? -

Four women selected 'sometimes', four women selected ' everyday'

Q5) Do you enjoy advertisements? -

four women selected 'no', one selected depends, three selected 'sometimes'

Q6) What types of advertisements are you most interested in?

6 women selected 'perfume', two selected 'new technology'

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Male only 8 males answered this questionnaire

(Q1) How old are you?-

6 out of 8 males were the ages between 'fifteen and ninteen' 2 were between the ages of '20 and 30'

(Q2) Occupation? -

All males were students

(Q3) Ethnicity?-

5 out of 8 males were 'white british', 2 selected 'asain'

(Q4) How often do you watch TV?-

7 out of 8 males said 'everyday', one selected 'sometimes'

(Q5) Do you enjoy Advertisements?-

4 males selected 'depends', one selected 'yes' and three said 'no'

(Q5) What types of Advertisements are you most interested in?-

2 men selected 'new technology', 1 selected 'cars', the rest selected 'none'