Rough cut presentation

http://www.youtube.com/watch?v=uM65wffwbhI

Feed back:

1) For this to be my final cut I will need to include sound

I want to include both ambience sound and non-diagetic music, this means that I need to start researching and looking for sound for this sequence.

2) This cut is still far too long to be an advert and needs to be trimmed a lot more

Fifth shooting

This weekend saturday I re-filmed scenes for the first advert which I weren't happy with. To do this I needed to keep with the same continuity of the original film, I made sure that the costumes and hair styles were the same, and the location was the same. I re-shot the scene where the girl looks up at the apple in the tree and also the close up of the apple on the tree branch. I Also re-shot the scene where the prince takes the apple from the tree then gives it to the girl. I am very happy with the new footage as I believe that they will improve my advert, however I believe that I could of got a lot more footage done by experimenting with different ideas. 

Ancillary text storyboard

Here is my ancillary text story board, this particular piece will be for my two sponsorship adverts which would go before and after a TV show. I wanted to keep the sponsored adverts similar to my first two main adverts as I would want the audience to recognize the product. However these adverts are a lot shorter than the two main adverts which is what sponsorship adverts require.

Ad 1 second draft video

If the video is not working follow the link below:

http://www.youtube.com/watch?v=7jjvMBaJCtA

After my Media studies teacher watched this sequence I then got he feedback that I needed to improve this first draft...

- Remove shot one

- shorten shot two

- shot three is fine

- Remove shot of the perfume in the tree and re-shoot it

- remove shot five

- shorten shot six

-shot seven is fine

- shot eight is fine

- shot ten could be shorter

- Remove shot of the prince and re-shoot it ( lewis needs to be looking into the camera with a smile on his face, as if he is looking at the princess so this could be a p.o.v shot)

- shot twelve is fine

- shot thirteen is too slow, speed it up a bit

after the fade out to white at the end there needs to be the perfume title and the remaining image of the product.

Homework: Improved blog post

Originally I planned to film over the Christmas break however there was another repeat of bad weather due to the snow and found it difficult to get to the location and to gather the two actors. Fortunately the snow cleared near the end of the holidays and I could finally film what I needed. I also filmed over this weekend to finish what I started. The filming went quite well; one problem that I faced was directing the actors. They had trouble hearing me and understanding exactly what to. However over time I gradually got the hang of directing and things ran a lot smoothly. I learnt that I needed to project my voice much louder and clearer for the actors to understand, I needed to give more step-by-step instructions rather than just on the spot instructions as this created a lot of confusion before hand. Another problem which I faced was getting the actors to start acting then stopping, again this was my own fault as I needed to be a lot more clear and organised.

I am very pleased that I have finished filming and editting my first advert, how ever this is my first draft as I may need to develop it further. Over the next following weekend I will start shooting my the second advert.

Homework: Improved blog post

After completing both of my animatics they were then watched and reviewed by both my media studies teacher and peers. Their first reactions was that they were impressed with the drawings and how it was presented, they also commented on the fairy tale theme and that they thought it really worked. The only few problems that they had with the animatics was that they were both far too similar, that I needed to think more carefully about the narrative because it would have an effect on what messages I would try to deliver about the perfume itself. They also mentioned that I needed to include sound, I explained that I was in the progress of looking into what I would do with sound. I will need to look for what music I will use in my adverts, some of the best websites that I can search for ideal music are http://www.apple.com/itunes/whats-on/ and http://www.youtube.com/. With youtube I will research different perfume adverts with music which would be ideal for my own advert. Then using itunes I could search and buy my chosen music for my advert. Overall I am pleased with the two animatics that I have created, I learnt from the comments how my animatics are clear and well presented which I am very pleased about as it is important for the audience to be able to sit back and understand whats happening on screen. However looking back on the two sequences and relfecting back to the comments made there are also many improvements that could be made.

After the animatics were reviewed I immediately started to think about how I could improve these adverts ideas.

1. I may start re storyboard a new idea for the second animatic as it was too similar to the first sequence
   
2. I will look into sound, research different perfume advertisement to get ideas
   
3. I also need to think about the sponsorship sequence that I am going to create
   
4. whilst re story boarding the second sequence I need to think more carefully about narrative, also camera angles and movements.

Research: perfume name

I have decided to go with the name 'Enchanted' for my product as I believe that this name suits the perfume over all the other names I came up with. I believe the name really fits that fairy tale theme that I wanted to have. The definition of the word Enchanted itself means " influenced as by charms or incantations" or "Charmed, delighted, enraptured; Under the influence of enchantment", again this theme of magic and charms relates back to the fairytale theme.

This perfume poster advertising Britney Spear's fragrance 'Hidden fantasy' carries out the same similar style of font style and layout which I would like to portray for my own advertisement.

Women's perfume titles are normally presented in serif font, this is because serif font can be angelic and feminine which fits in with the idea of the perfume being aimed for women.

Here are some examples of different fonts styles for well known perfumes. I want to achieve a similar style of serif font for the name of the perfume in the advertisement.

I particularly like the font

for the perfume 'fantasy' and 'freedom'. They are look very traditional which would fit in with the fairy tale theme in my ad. These fonts are very feminine which would fit very well as my perfume is targeted for women.

Here are my designs for what I would want the font for my title to look like, as you can see I have experimented with five different fonts. I believe I like the first and fourth font the best as it seems to fit that feminine look.