Tuesday, 1 February 2011

Research: perfume name

I have decided to go with the name 'Enchanted' for my product as I believe that this name suits the perfume over all the other names I came up with. I believe the name really fits that fairy tale theme that I wanted to have. The definition of the word Enchanted itself means " influenced as by charms or incantations" or "Charmed, delighted, enraptured; Under the influence of enchantment", again this theme of magic and charms relates back to the fairytale theme.




This perfume poster advertising Britney Spear's fragrance 'Hidden fantasy' carries out the same similar style of font style and layout which I would like to portray for my own advertisement.

Women's perfume titles are normally presented in serif font, this is because serif font can be angelic and feminine which fits in with the idea of the perfume being aimed for women.





Here are some examples of different fonts styles for well known perfumes. I want to achieve a similar style of serif font for the name of the perfume in the advertisement.

I particularly like the font
for the perfume 'fantasy' and 'freedom'. They are look very traditional which would fit in with the fairy tale theme in my ad. These fonts are very feminine which would fit very well as my perfume is targeted for women.









Here are my designs for what I would want the font for my title to look like, as you can see I have experimented with five different fonts. I believe I like the first and fourth font the best as it seems to fit that feminine look.

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