Similar to TV advertising radio stations also have adverts play during the breaks.
However Radio adverts are very different to the adverts we see on TV, we cannot view adverts of the radio visually so there needs to be alot more talking so that the audience can understand and engage with what is being advertised to them.
Radio advertisments normally include a lot more information about the product or sevice than a TV advert - in order for the audience to understand. As it can be a lot more difficult to sell a product/ service via radio, they tend to try to make the advert very entertaining to listen to. To do this they generally use catchy songs and comedy as a way of getting the audience to pay attention and engage with the advert.
However Radio adverts are very different to the adverts we see on TV, we cannot view adverts of the radio visually so there needs to be alot more talking so that the audience can understand and engage with what is being advertised to them.
Radio advertisments normally include a lot more information about the product or sevice than a TV advert - in order for the audience to understand. As it can be a lot more difficult to sell a product/ service via radio, they tend to try to make the advert very entertaining to listen to. To do this they generally use catchy songs and comedy as a way of getting the audience to pay attention and engage with the advert.
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