Sound research

Here are some real perfume adverts that thought were interesting, I selected these as they are similar to my own productions in terms of the fairy tale theme.

For all of my sequences I have decided to include

The sequence opens with a diagetic chiming sound coming from the snow globe, the then advert includes non-diagetic music and a voice over towards the end.



throughout the sequence the protagonist sings along with the music, this is unusual for a perfume advert and is not normally done- however I thought it a very interesting idea, as it helps us to engage with the character a lot more.



This advert opens with non-diagetic music and includes some diagetic ambience sounds, I really like this use of ambience sound as it helps the sequence to seem a lot more realistic.

Sponsor sequences first drafts

(video two here)

Ancillary text...

For my Ancillary text I want to create a website pop up to advertise my piece, I decided to choose this choice of ancillary text because I believe this will be the one that I will work the best in. With the experience that I have through softwares such as photoshop, premier pro and flash I believe I could create a successful piece of work. To begin creating this piece of work I want to begin researching real website popups and look at the typical conventions that are used - in order to make my own piece look to be as successful.


Here is an advert on the website Youtube which I though was really interesting...



From this useful research it helped me pick up on a lot of typical features in web advertsing - this then helped me to think of ideas for my own web pop up. Here are some initial ideas/ designs and a story board that I would like my webpop up to look like.

Here are some of the ideas that I had created that to help me come up with a final design for my web pop up, out of all the designs I really like the tree branch design overall and I may use this for my final idea.

Here is my final storyboard/design for my web popup...

Advert two first draft

Here is the link to the video bellow:

http://www.youtube.com/watch?v=zN_pOCMfWpM

Radio Advertising research

Similar to TV advertising radio stations also have adverts play during the breaks.
However Radio adverts are very different to the adverts we see on TV, we cannot view adverts of the radio visually so there needs to be alot more talking so that the audience can understand and engage with what is being advertised to them.

Radio advertisments normally include a lot more information about the product or sevice than a TV advert - in order for the audience to understand. As it can be a lot more difficult to sell a product/ service via radio, they tend to try to make the advert very entertaining to listen to. To do this they generally use catchy songs and comedy as a way of getting the audience to pay attention and engage with the advert.

Weekend filming

Over the weekend both Saturday and Sunday I did filming for both my Ancillary text and my second advertisement. Reflecting back I think it went very well due to the fact that I got all the filming finished that I wanted to get done. Over the time that I have been filming I can see a large improvement and I have learnt so much - I have become a lot more confident director, I have been able to project my voice and overall made the instructions clearer for the actors to understand my instructions. Because of these improvements I have found filming a lot more easier and much more enjoyable, also with more experience it also helps to get more filming done than I used to when I first started filming. However if I could go back and change anything I would perhaps get more variety of shots for my ancillary text because I don't feel that I ticked all the boxes in that area. 

I am still in the process of editing my adverts and they will all be up on my blog someday this week. 

Designs

Here is a rough idea of what I want to have at the end of my advertisement sequence.

1)

Here is where the sequence finishes, a centralized shot of the product

2)

Gradually the background will fade to white leaving the product still visible.

3)

The name of the product 'Enchanted' then appears