Whilst trying to come up with a name for my perfume I have been trying to stick to the fairy tale theme. For inspiration I have been looking through fairy tale story books such as Snow White and Cinderella as they are both very similar to my ad. Here are some potential names for my perfume that I think could work.
A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser. The advertisement is constructed from an image (GIF, JPEG, PNG), JavaScript program or multimedia object employing technologies such as Java, Shockwave or Flash, often employing animation, sound, or video to maximize presence. Images are usually in a high-aspect ratio shape (i.e. either wide and short, or tall and narrow) hence the reference to banners. These images are usually placed on web pages that have interesting content, such as a newspaper article or an opinion piece. Affiliates earn money usually on a CPC (cost per click) basis. For every unique user click on the ad, the affiliate earns money.
The web banner is displayed when a web page that references the banner is loaded into a web browser. This event is known as an "impression". When the viewer clicks on the banner, the viewer is directed to the website advertised in the banner. This event is known as a "click through". In many cases, banners are delivered by a central ad server.
This weekend both saturday and sunday I filmed the second draft of my first ad. I have made quite a few changes to the last ad such as; I decided to change my location to a different part of the forest, the reason I did this was because the last location looked a lot more public than I planned as I originally wanted it to look like it was deep in the forest. I really like the new location as it is a lot more pleasant and greener than the last one, perfect for a fairy tale scene.
Another change that I made was getting more shots of the characters, last time I learnt that I didn't have enough shots of the characters faces which was important as I would want the audience engage with the characters on screen. This time I achieved this and I learnt whilst shooting that there was a lot more emotion shown through these shots which I really liked.
I believe my directing has improved a lot as things ran a lot more smoothly this time, hopefully these skills will improve as the time goes on. Overall it was a quite successful shoot, I didn't get as much filming done as I would have liked to but I am still pleased with what i achieved. As for the video itself I am still in the progress of editing it today, it should hopefully be ready by tonight and up on the next blog post.
This weekend I had planned to do some more filming for my first advert, how ever my main actress Vicky had pulled a hamstring meaning and was unable to walk. As my film required her to walk we had to cancel the filming and move it to the following weekend. We agreed that we would cover both this Saturday and Sunday to catch up with the filming that we had to cancel the weekend just gone.
Originally I planned to film over the Christmas break however there was another repeat of bad weather due to the snow and found it difficult to get to the location and to gather the two actors. Fortunately the snow cleared near the end of the holidays and I could finally film what I needed. I also filmed over this weekend to finish what I started.
The filming went quite well; one problem that I faced was directing the actors. They had trouble hearing me and understanding exactly what to. How ever I gradually got the hang of it - after realizing that I needed to be much clearer and gain more control.
I am very pleased that I have finished filming and editting my first advert, how ever this is my first draft as I may need to develop it further. Over the next following weekend I will start shooting my the second advert.
