Mise-en-scene: The advertisement begins with a mid shot of a woman's hand holding a glistering crystal ball, as the camera zooms in the location becomes clear to what looks to be a castle, this creates a dream like sense to the sequence making it look very interesting to watch as it is different from the reality that we live in. the camera cuts to a birds eye view shot of a woman opening two white doors then a long shot of the women looking into the room, the surroundings are very feminine due to the pink and white walls and doors. The feminine surroundings contrast with the female character as she is wearing a long pink princess like dress. This scene makes it very clear to what audience this product is trying to target due to the typical female surroundings and a stereotypical looking female.
Sound: The advertisement begins with a mid shot of a glistering crystal ball, shimmering like diagetic sounds from the crystal ball are heard to create a realistic sense to this fairy tale like scene. Further on into the sequence non diagetic classical opera music is played through the rest of the sequence, this not only links back to creating a dream like sense to interest the audience but it also links back to the female target audience, this music itself is very feminine which supports what is going on in the sequence.
Camera: The advert begins with a mid shot of a glistering crystal ball,
Editing:
No comments:
Post a Comment