Thought process

After researching into adverts that really appeal to me I would really like to create an advertisement which is very creative and is very entertaining to watch. So far I have not decided exactly what I will be advertising but I do know what I would like the advertisement to be like.

I have been influenced by two adverts that are in my previous blog 'Influences'

Influences

Here are some advertisements that I really think are very interesting and may perhaps inspire my own final piece. What I really like about these advertisements is that they take a different approach to typical adverts, instead of giving us detail about the product they just make the adverts very beautiful, creative and intereting to watch.

Initial brainstorm

Here is my first initial ideas brain storm, I have explored a wide variety of different products and services that I could create and advertise for my course work. This has really helped me to come up with a lot of interesting ideas that I could use, my next step will be to select different ideas from this brainstorm that interest me most and develop and research into them further.

Here I have used the mind mapping method, this method has really helped me to come up with a lot of ideas due to the use of branches that branch out to new ideas.

Advertisement analysis

Mise-en-scene: The advertisement begins with a mid shot of a woman's hand holding a glistering crystal ball, as the camera zooms in the location becomes clear to what looks to be a castle, this creates a dream like sense to the sequence making it look very interesting to watch as it is different from the reality that we live in. the camera cuts to a birds eye view shot of a woman opening two white doors then a long shot of the women looking into the room, the surroundings are very feminine due to the pink and white walls and doors. The feminine surroundings contrast with the female character as she is wearing a long pink princess like dress. This scene makes it very clear to what audience this product is trying to target due to the typical female surroundings and a stereotypical looking female. 

Sound: The advertisement begins with a mid shot of a glistering crystal ball, shimmering like diagetic sounds from the crystal ball are heard to create a realistic sense to this fairy tale like scene. Further on into the sequence non diagetic classical opera music is played through the rest of the sequence, this not only links back to creating a dream like sense to interest the audience but it also links back to the female target audience, this music itself is very feminine which supports what is going on in the sequence. 

Camera: The advert begins with a mid shot of a glistering crystal ball, 

Editing: