Advertising analysis

Mise-en-scene: The advertisement opens with a close up shot of a mans hands picking up the ipad, then immediately cuts to a centralising frontal close up view of the ipad. The composition of the product being in the centre shows the audience its level of importance, this perhaps is a way of persuading the audience to purchase the product as it is portrayed as an important device to own. Moving on, Through out the sequence lots of various apps and other useful pages are brought onto the screen, for example books to read, family photos, websites, maps. By showing a variety of different things that you can do with the product this helps the advertisement reach out to a wider audience with different needs.

Camera: The advertisement opens with a close up shot of a mans hands picking up the ipad, then immediately cuts to a centralizing frontal close up view of the ipad. The composition of the product on screen shows the audience the products level of importance, which could perhaps persuade the audience to purchase the product as it is shown as an important product to own.

Editing: The Advertisement opens with very slow paced editing, soon after the male character picks up the device the editing then begins to speed up and become a lot more interesting and exciting for the audience to watch and uses many cuts and jump cuts . This could perhaps be a way of showing the audience just how fun this device is there for engaging them and persuading them to purchase the product.

Sound: Although there is no diagetic sound heard in this advertisement non-diagetic music is played through out the advert. The song played "There Goes My Love" by The Blue Van' is a very upbeat rock song which really brings the sequence to life, it creates a sense of fun to the sequence which perhaps is a way of telling the audience that this is a very fun and interesting product. The use of no diagetic sound is effective, it keeps the advert very simple and fun to follow. This shows the audience perhaps that this product too has no real complications and is a simple fun device to own.