Thought process

After researching into adverts that really appeal to me I would really like to create an advertisement which is very creative and is very entertaining to watch. So far I have not decided exactly what I will be advertising but I do know what I would like the advertisement to be like.

I have been influenced by two adverts that are in my previous blog 'Influences'

Influences

Here are some advertisements that I really think are very interesting and may perhaps inspire my own final piece. What I really like about these advertisements is that they take a different approach to typical adverts, instead of giving us detail about the product they just make the adverts very beautiful, creative and intereting to watch.

Initial brainstorm

Here is my first initial ideas brain storm, I have explored a wide variety of different products and services that I could create and advertise for my course work. This has really helped me to come up with a lot of interesting ideas that I could use, my next step will be to select different ideas from this brainstorm that interest me most and develop and research into them further.

Here I have used the mind mapping method, this method has really helped me to come up with a lot of ideas due to the use of branches that branch out to new ideas.

Advertisement analysis

Mise-en-scene: The advertisement begins with a mid shot of a woman's hand holding a glistering crystal ball, as the camera zooms in the location becomes clear to what looks to be a castle, this creates a dream like sense to the sequence making it look very interesting to watch as it is different from the reality that we live in. the camera cuts to a birds eye view shot of a woman opening two white doors then a long shot of the women looking into the room, the surroundings are very feminine due to the pink and white walls and doors. The feminine surroundings contrast with the female character as she is wearing a long pink princess like dress. This scene makes it very clear to what audience this product is trying to target due to the typical female surroundings and a stereotypical looking female. 

Sound: The advertisement begins with a mid shot of a glistering crystal ball, shimmering like diagetic sounds from the crystal ball are heard to create a realistic sense to this fairy tale like scene. Further on into the sequence non diagetic classical opera music is played through the rest of the sequence, this not only links back to creating a dream like sense to interest the audience but it also links back to the female target audience, this music itself is very feminine which supports what is going on in the sequence. 

Camera: The advert begins with a mid shot of a glistering crystal ball, 

Editing: 

 

Chosen brain storming method

Overall I have decided to use the 'mindmapping' method. The reasons why I have chosen this technique is because it will allow me to not only come up with new ideas but also develop them further due to the branches that are used.

Also I have used this method many times before in my pass studies and wish to use it again as it has helped me very successfully before.

Mind mapping

What is mind mapping?

A mind map is a diagram used to represent words, ideas, tasks, or other items linked to and arranged around a central key word or idea. Mind maps are used to generate, visualize, structure, and classify ideas, and as an aid in study, organization, problem solving, decision making, and writing.

The elements of a given mind map are arranged intuitively according to the importance of the concepts, and are classified into groupings, branches, or areas, with the goal of representing semantic or other connections between portions of information. Mind maps may also aid recall of existing memories.
How to create a mind map:

Start in the middle of a blank page (landscape or portait), write/draw an idea.

Put down ideas arount the first idea, develop and ideas that relate to it

Repeat the same process for the subtopics, and carry on until your page is full of useful ideas that will lead you into your final idea.

Final thoughts: I also like this idea very much, and I think with this method I will be able to develop my initial thoughts rather than just coming up with ideas.

Information from: http://www.lifehack.org/articles/productivity/rico-clusters-an-alternative-to-mind-mapping.html
http://en.wikipedia.org/wiki/Mind_map

Rico cluster

What is a rico cluster?
Rico clustering is a brainstorming tool that emphasizes the connection between left-brain openness and connection-making and right-brain verbalization and ordering.

Rico clustering is a brainstorming tool that emphasizes the connection between left-brain openness and connection-making and right-brain verbalization and ordering. Although it is intended primarily as a writing tool, it can also be applied to teaching — and Rico herself has written about its use as a therapeutic tool, as well.Here’s the basic idea:

• Write a word in the middle of a sheet of paper.
  Circle it.
  Write down the first word or phrase that comes to mind and circle it.
  Draw a line connecting the second circle to the first.
  Repeat. As you write and circle new words and phrases, draw lines back to the last word, the central word, or other words that seem connected. Don’t worry about how they’re connected — the goal is to let your right-brain do its thing, which is to see patterns; later, the left-brain will take over and put the nature of those relationships into words.
  When you’ve filled the page, or just feel like you’ve done enough (a sign of what Rico calls a “felt-shift”), go back through what you’ve written down. Cross out words and phrases that seem irrelevant, and begin to impose some order by numbering individual bubbles or clusters. Here is where your right-brain is working in tandem with your left-brain, producing what is essentially an outline. At this point, you can either transfer your numbered clusters to a proper outline or simply begin writing in the order you’ve numbered the clusters.
  By the time you’ve started reviewing your clusters, your brain has done much of the work of fleshing out your ideas; all that remains is to put these relationships into words, which is what your left-brain excels at.
  The Rico cluster grabbed my attention because I’ve lately been thinking a lot about how to brainstorm alone and this seems to fit the bill. I suppose “regular” mind mapping would do the trick, but I was pretty put off by the extravagant claims made by mind-mapping advocate Tony Buzan; clustering seems much more down-to-earth and homey than Buzan’s elaborate, multi-colored, goal-oriented mind maps. Maybe that’s just me, and I’ve bought into mind mapping under a different name; so be it.
  
  My own thoughts: I think this is a very creative way of coming up with new ideas and I may consider using this brainstorm method to help me come up with my own ideas for my course work.
  
  Information from:
  http://www.lifehack.org/articles/productivity/rico-clusters-an-alternative-to-mind-mapping.html