Audience research

This Questionnaire was a Qualitative Survey Questionnaire asking questions to narrow down what type of advertisements they are most interested in and what makes a good advertisement.

Female only 8 females answered this questionnaire

Q1) How old are you? -

Four out of eight females that were between the ages of fifteen and nineteen, one female was between the ages of ten and fifteen.

Q2) Occupation? -

All females were students

Q3) Ethnicity ? -

All women were White British

Q4) How often do you watch TV? -

Four women selected 'sometimes', four women selected ' everyday'

Q5) Do you enjoy advertisements? -

four women selected 'no', one selected depends, three selected 'sometimes'

Q6) What types of advertisements are you most interested in?

6 women selected 'perfume', two selected 'new technology'

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Male only 8 males answered this questionnaire

(Q1) How old are you?-

6 out of 8 males were the ages between 'fifteen and ninteen' 2 were between the ages of '20 and 30'

(Q2) Occupation? -

All males were students

(Q3) Ethnicity?-

5 out of 8 males were 'white british', 2 selected 'asain'

(Q4) How often do you watch TV?-

7 out of 8 males said 'everyday', one selected 'sometimes'

(Q5) Do you enjoy Advertisements?-

4 males selected 'depends', one selected 'yes' and three said 'no'

(Q5) What types of Advertisements are you most interested in?-

2 men selected 'new technology', 1 selected 'cars', the rest selected 'none'

Perfume research: what I have learnt

From the research I had carried out into perfume it was very useful in showing me the many different ways which perfume is presented and that the way it is presented has an effect on the perfume itself. Due to presentation it not only shows the audience what kind of perfume it is but what kind of people it is suited for.

Also researching into the different types of perfume has helped me to understand that I also need to decide what particular type of perfume my own will be in order for this perfume to be successful.

Perfume research

This perfume could be seen as a natural and soft looking perfume, suited for a much wider varitey of women. The use of colours such as blues and greens gives a real natural look to this perfume. However these two colours are also very soft shades of blue and green giving this perfume a real soft look also. The use of birds in the image reinforces the idea of this perfume advert going with a very natural look. Also the way that Britney Spears is dressed in this image could perhaps show what type of audience is targeted at, she is wearing very simple clothes which also show off a lot of skin. This could perhaps portray the idea of natural beauty. This therefor supports the idea of this being a very natural perfume.

Perfume research

This particular perfume would be seen as a very glamorous and a very expensive looking perfume.
The use of colours, such as rich beiges and golds gives the perfume a very glamorous/ expensive look to it. reinforcing this the model in the image ( Mariah Carey) is dressed very formally in what looks to be very expensive clothing, her long cream coloured dress, Diamond jewlery. This could perhaps be showing the audience what kind of women this perfume is targeting. This particular perfume could perhaps be targeted for upper class women.

Perfume research

This perfume would be seen as a punk/rock woman's perfume, due to the look that was chosen for the perfume. The use checkered patterns and black studded stars create a real rock look to the perfumes design, the dark purples and black colours reinforce this.

The way that Avril Lavigne is dressed in this advertisment also reinforces the idea of this being a punk/ rock perfume. Her dark makeup and studded belts and black gloves helps to show what social label she is trying in interpret. Her clothing also shows the audience exactly what type of people this perfume is targeted at. 

Perfume research

Through my research into different p

erfumes and how they are advertised it has shown me that there are many designs, styles and perhaps social labels with in the product itself.  

This particular image to the left for example would be known as a 'girly' 

looking perfume. Due to the use of the stereotypical feminine colour pink.

Also the perfume bottle and box has a flower print on it which reinforces the idea of this perfume 

looking very girly and feminine.

Perfume research

Perfume is a mixture of fragrant essential oils and aroma compounds, fixtives and solvents used to give the human body, animals, objects and living spaces a pleasent scent. the scents created are typically extracted from plants or animal sources. Perfume is genrally used as a way to create a pleasent scent on a person, normally a person would use this in a way of attracting another person. Modern perfume began in the late 1800s with the commercail synthetics of aroma compounds such as vanillin or coumarin.

http://en.wikipedia.org/wiki/Perfume